Packaging design at its best.

More and more people make their buying-decision as they are standing in front of the supermarket shelves. Investing in great packaging design seems a sensible thing to do. Too bad I see so little great examples. Or are there examples out there that I haven’t seen?

Agency: Naoto Fukasawa


  1. These banana juice packagings were designed by Naoto Fukasawa. See:



  2. @Kito: Me neither… But I think the packaging was just a concept… So, I don’t think there is actually a drink out there with the banana packaging as shown above.