Packaging design at its best.

More and more people make their buying-decision as they are standing in front of the supermarket shelves. Investing in great packaging design seems a sensible thing to do. Too bad I see so little great examples. Or are there examples out there that I haven’t seen?

Agency: Naoto Fukasawa

1 COMMENT

  1. These banana juice packagings were designed by Naoto Fukasawa. See:

    [url=http://www.designboom.com/eng/interview/fukasawa.html]http://www.designboom.com/eng/interview/fukasawa.html[/url]

    [url=http://www.designboom.com/weblog/index.php?&start=30&num_record_tot=515]http://www.designboom.com/weblog/index.php?&start=30&num_record_tot=515[/url]

  2. @Kito: Me neither… But I think the packaging was just a concept… So, I don’t think there is actually a drink out there with the banana packaging as shown above.