Agency: Tequila

The people of Tequila came up with a really cool and fresh idea for Pedigree. They made a sticker, in the shape of a dog barge, and placed it on floors in front of pet shops and supermarkets. The stickers were given the scent of Pedigree dog food. Result: The dogs went nuts as they passed by.

Should you know of any other advertising in which scent was used then let me know.

Source: tblogwa

1 COMMENT

  1. Found this by accident. A number of interesting points – the significance of GOOD pet nutrition is so often ignored and this article covers a lot of interest. It does really affect their behaviour and, for dogs, training. looking forward to more. Am planning to write my experiences down in a blog like this.