It’s not sure if this Google Adsense billboard is fake or not, but it does bring up some interesting questions: What if billboards could adjust their ads to the area or, even better, the people surrounding them?
In the future this could become reality since technologies like GPS and Wifi are growing rapidly. Because of that it’s getting more and more easy to track locations/interests of people. What if you could connect those data to billboards? Then I wouldn’t be confronted with ads about tampons anymore and women wouldn’t have to look at ads about shavingcream for men. Sounds okay to me. What do you think?