The graph above shows the amount of pageviews generated in the last 3 months by Nike.com (blue), Adidas.com (green) and Puma.com (red). As you can see the last couple of weeks Adidas is climbing much faster than Nike.

During the World Cup in Germany (June 9 – July 9) both companies are investing huge amounts of money in advertising. At the end of the World Cup I will generate this graph again using Alexaholic and see if Adidas has in fact beaten Nike.

Related:
Huge Adidas Impossible Team Billboard
Adidas Commercial With Jenna Jameson
Nike Mercurial Vapor III Soccer Shoes