Philips Simplicity

April 24, 2006: At the Simplicity Event at Pier 94 in New York City, Royal Philips Electronics unveiled a major set of product prototypes to illustrate its successful brand positioning; ‘sense and simplicity’, demonstrating the power of simplicity-led design in growing businesses and driving innovation. The designs on display follow the three filters Philips now employs to ensure its products and services adhere to its brand positioning of ‘sense and simplicity’: designed around you, easy to experience and advanced.

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