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The Japanese advertising agency SETUP Inc. came up with the Brajacket. It’s a coated book cover that you can use to fold around a book to protect it from damage. The good thing is: it’s free because companies pay for the cost of making them and having their commercial message printed on top of them.The Brajacket allows companies to get exposure for their brands in unusual areas: in the train, in bed or on the beach of a tropical island. In Japan these free book covers are a big success and popular book covers, like the ones of Adidas and Perrier, are out of stock within days.