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Here’s a clip of a hightech salestool at a BMW showroom. The software is made by Innotive, a company whose “multimedia products focus on enhancing the user’s visual experience by providing quick access to high resolution, rich media content”. Yes, touchscreens. Watch the video and see how the salesperson compares the engine of a BMW with the engine of an Audi and also see how the customer easily customizes his car.

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