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The Adidas “mi Innovation Center” (mIC) in Paris is a radically new retail concept. As the name suggests, innovation is the driving principle. The design is a large-scale, futuristic computer that provides a focal point of innovation and interaction for consumers. Watch the video report about this store to see the store and its hightech features.The mIC offers consumers customization in technology, style, and design, using unprecedented innovations such as a configurator, laser and infra-red technologies, commands generated by gesture translation, a virtual mirror, a digital 3-D universe and radio frequency identification.

Another impression of the Adidas “mi Innovation Center”

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