I don’t know the whole story behind these three beautiful clips that I found. If I’m right they are part of a publicity stunt for Douglas Coupland‘s book The Gum Thief, which is described as “A story of love and looming apocalyse set in the aisles of an office supply superstore.”Staple animation

Typography clip

Real life signs


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  1. Just to let you know, we did the Gum Thief pieces here at Crush Inc. in Toronto. They can also be seen on our site, along with a campling of our other stuff.