The Gum Thief

I don’t know the whole story behind these three beautiful clips that I found. If I’m right they are part of a publicity stunt for Douglas Coupland‘s book The Gum Thief, which is described as “A story of love and looming apocalyse set in the aisles of an office supply superstore.”Staple animation

Typography clip

Real life signs


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What an amazing promo series of video!

geplaatst door Meg H. op 02.12.08 om 10:39 am

Just to let you know, we did the Gum Thief pieces here at Crush Inc. in Toronto. They can also be seen on our site, along with a campling of our other stuff.

geplaatst door gary T op 02.12.08 om 10:39 am

@Meg H: Yes, I think there aren’t many books out there that get this kind of beautiful promotion. 🙂

geplaatst door Fresh Creation op 04.27.08 om 1:36 pm

@Gary: Compliments to you and your crew! Great work. If you have any other new interesting work then don’t hesitate to let me know.

geplaatst door Fresh Creation op 04.27.08 om 1:36 pm
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