In this interview Jonathan Ive, Senior Vice President of Industrial Design at Apple, talks about his work. His view is that a lot of products out there show that companies simply don’t care. He also describes the moment when he first used an Apple product and he talks about the fanatic Apple fanbase.


  1. @DT: A more recent interview with Jonathan Ive? He hardly ever gives interviews so this video in itself is pretty unique. But should you run into another interesting interview then feel free to mail me. 🙂