Jake McKee, ex-Lego employee and now founder of social media consultancy Ant’s Eye View, talks about his work in developing a community for Lego. In case this presentation is of interest to you then you’ll probably also enjoy the post Lego Let’s You Do Their Innovation.
via interactive marketing trends


  1. I seem to have trouble viewing the rest of the video… it stopped and stopped loading at the 10:14 mark…