Lego Social Strategy

Jake McKee, ex-Lego employee and now founder of social media consultancy Ant’s Eye View, talks about his work in developing a community for Lego. In case this presentation is of interest to you then you’ll probably also enjoy the post Lego Let’s You Do Their Innovation.
via interactive marketing trends


Thanks for pointing the speech out!

geplaatst door Jake McKee op 06.11.08 om 4:07 am

@Jake: You’re welcome. 🙂

geplaatst door Fresh Creation op 06.11.08 om 9:15 am

I seem to have trouble viewing the rest of the video… it stopped and stopped loading at the 10:14 mark…

geplaatst door Paul op 06.18.08 om 7:55 am

@Paul: Sorry, can’t help you with that. Contact the people at if you have any problems.

geplaatst door Fresh Creation op 06.18.08 om 10:40 am
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