“The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for companies to actually stop ‘marketing’ and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.”

So… Companies should start listening and talking to people about what they actually want instead of yelling the same message to them in order to make them buy as much as possible of something they don’t really need. (via in10)