Google Goggles is a visual search app for Android phones. Instead of using words, take a picture of an object with your camera phone: Google Goggles attempts to recognize the object, and returns relevant search results. Goggles also provides information about businesses near you by displaying their names directly in the camera preview.
Why this story inspired me
Like other apps, for instance Layar, Google is now really starting to add all of the information on the web to real life objects. It brings the virtual and the real world together and in doing so it makes the world more transparent. Relevant information is instantly available.
What I hope sharing this story will lead to
I hope that more companies will realize that the only way to be successful in the future is by being open.Bonus: Google Goggles visual search demo