I received an e-mail from Michal of AdArena in which he referred to the funny commercial above. The ad was made for Bratislava City and could be seen on Slovakian television. Agency: Euro RSCG New Europe. Related News: - Papa John's Pizza Peephole Ad - Astra TwinTop Surfing Commercial - Kill Bill Guerilla - Public Shower In City Center
This interactive holographic Lexus ad by Vizoo is drawing so much attention that the police has to drop by to stop the gathering crowd from jamming the traffic. Watch the videos about the Lexus ad and about the 3D floating video images technology. Bonus video: Lexus interactive ad Related News: - Hightech BMW Salestool - Stripping In 3D - Jeep Waterfall
The second time this week that I'm posting a commercial for skymovies. Both were picked because of their originality so they must be doing something right. This time they show us lightwriting in London by the Lichtfaktor crew. An amazing new technique achieved by setting the camera to long time exposure and writing with flash lights on the landscape.
Hand Picked Related Creations- TagTool - Urban Lightwriting - Huge Laser Graffiti On Dutch Building - SMS Guerilla Projector
The holographic soccer players 'inside' this bank can be controlled by body movements of people in front of the shopping window. Too bad the players in the video don't seem to be putting any effort into winning. Cool idea though. Watch the video. Related News: - Nokia Interactive Busstop Advertisement - Interactive Ads In Shanghai Subway - Interactive Holographic Lexus Ad
Here's a great example of how to use user generated content in advertising and creating a buzz at the same time: Nikon recently sent out their new D80 camera to a handful of users of the Flickr photo-sharing service, and asked them to use the camera as they see fit. The best pictures were then selected and put together in a 3-page insert (PDF) in the latest issue of Business Week. via
Jazeker! Een nieuwe rubriek: Wat klopt hier niet? De reden is dat ik heel vaak dingen zie die niet kloppen. Toen begon ik me af te vragen: Ben ik de enige die dat ziet? Hier de kans voor jullie om daar een antwoord...
En dan loop je op een dag door de IKEA. De vestiging in Amersfoort om precies te zijn. Zojuist heb ik mezelf weer als een mak schaap door dat verplichte IKEA-labyrinth laten leiden. En dan sta ik ineens oog in oog met...
To get you in the Christmas mood I made a top 5 of Christmas commercials. I think you will find a couple of surprises in this top 5. Check them out. PS Happy Christmas! :-) 1. TBWA Vancouver 2. Ann Summers 3. Parmigiano Reggiano 4. Coca Cola 5. Victoria's Secret via Related News: - Jolly Good Christmas - Top 10 Sexiest Commercials - Top 5 Children In Commercials
An unusual soap commercial made by Rattling Stick for new Lux Shine. Finally a commercial that dares to be different from the beautiful-woman-or-baby-smiling-in-the-cam approach. Or did I miss any original soap-commercials in the past? Watch the video. via Related News: - How To Sell Soap - Magic Advertising Mirror - Professional Soap Box Racer
In Arnhem (Netherlands) Sony PSP hired a local street artist to spray the image of a parachuter holding a PSP on some walls. The reason for doing this was that a new Blend guerillastore opened up in Arnhem today. The message is: The Blend Store has landed! The campaign seems to be inspired by the famous American Sony grafitti campaign which caused a lot of rumour on the web. via Related game news: - Why Second Life Is Stunning
Yesterday I posted a human flipbook and by coincidence I ran into a commercial featuring a traditional flipbook today. It's a commercial against child labour. Though I like the commercial, I do wonder what the goal of the commercial...
I ran into this prize-winning Coca Cola commercial called 'For Everyone'. It's an oldie (2002) but it's great. It shows that there are endless ways of looking at just one object. Watch the video. Related News: - Copy Cat Coca Cola - Sprite Sublymonal Advertising - Happiness Factory - New Coca Cola Ad
"The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for companies to actually stop 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates." So... Companies should start listening and talking to people about what they actually want instead of yelling the same message to them in order to make them buy as much as possible of something they don't really need. (via in10)
Here are the new Apple commercials. In a funny way they describe the differences between a Mac and a PC. General message: Get a Mac. Check them out. I also added them to The Apple Commercials Archive. [b]Mac Versus PC Commercial - Better[/b] [b]Mac Versus PC Commercial - Restarting[/b] [b]Mac Versus PC Commercial - Viruses[/b] [b]Mac Versus PC Commercial - iLife[/b] [b]Mac Versus PC Commercial - Network[/b] [b]Mac Versus PC Commercial - Wall Street Journal[/b]